In this tutorial, you are provided with a step-by-step guide to creating a sales funnel with GetResponse. This enables you to convert casual visitors into loyal customers using a variety of automated tools. It kicks off by guiding you through signing up for a free trial on the GetResponse software, after which you are introduced to the platform’s diverse array of sales funnel templates.
The tutorial progresses by detailing how to personalize emails and create both a sales page and confirmation page, which can be crafted with the help of pre-existing templates or built from scratch. More advanced elements, like adding products using the Autofunnel feature and automating welcome emails, are also demonstrated. From building email lists to promoting webinars, learn how to exploit the functionality of your sales funnel for maximum effectiveness.
Understanding GetResponse platform
About GetResponse
GetResponse is an all-inclusive marketing software that provides a suite of features, designed primarily to help automate your sales funnel functions and manage email campaigns. This tool allows you to design and implement a sales funnel, opening up an entirely new avenue for interacting with your customers. Among its capabilities, GetResponse provides resources for email marketing, landing page creation, webinars, and versatile marketing automations.
Features of GetResponse
GetResponse boasts an impressive array of features that make the process of creating and managing a sales funnel a breeze. The autoresponder function, for example, allows you to schedule and send out automated emails to your customers; you can automatically send out welcome emails or reminders when customers leave their carts, effectively reducing cart abandonment rates. Furthermore, the platform’s landing page creator and email marketing tools go far beyond the basic functionalities, providing a range of templates and personalization options to boost your response rate.
GetResponse as an alternative to other tools
GetResponse, with its comprehensive marketing automation approach, serves as an excellent alternative to other tools like ClickFunnels. While ClickFunnels focuses more on creating sales funnel webpages, GetResponse gives you the power to automate all elements of your sales funnel, including email marketing, landing page creation, and advanced webinars. With its additional features like an eCommerce platform, it enables you to add products and even sell directly through your email campaigns and sales funnels.
Signing up for a GetResponse account
Steps to sign up
Signing up for a GetResponse account is straightforward. On the GetResponse homepage, click the “Sign Up” button, fill in your details such as your name, email address and create a password. After you’ve filled in your necessary details, click the “Create account” button to complete your registration.
Understanding the trial period for new users
For new users who are unsure of committing immediately, GetResponse offers a 30-day free trial period during which you can explore and use all the features the platform provides. This trial does not require credit card details, which means you can experience the capabilities of GetResponse without any financial obligations.
Starting the sales funnel creation
Understanding sales funnel
A sales funnel is a flowchart that represents the buyer’s journey, from the first contact with your business until they make a purchase. It’s a conceptual illustration of your customers’ path, designed to give your business a systematic approach to guide potential customers from being mere prospects to becoming loyal, paying consumers.
Different types and complexity of sales funnel
There are different types of sales funnels that you can create, ranging from simple to complex. A simple funnel might involve just one step where you offer a free lead magnet to collect email addresses from your customers. A multi-step funnel, on the other hand, would include multiple stages with an array of different products, offers, and upsells. GetResponse gives you the flexibility to design a funnel as simple or as complex as you need it to be.
Steps to initiate the creation of sales funnel
Creating a sales funnel in GetResponse starts by clicking on the “Conversion funnel” option from the main menu. You will then be prompted to choose between selling a product and building a list. Select the option that suits your strategy best, name your funnel, and you are ready to start building it. The platform provides a range of templates to guide you through the process.
Building a sign-up page
Role of a sign-up page
The sign-up page plays a crucial role in your sales funnel. It is where potential customers provide their contact information in exchange for a valuable resource such as a free e-book, a discount, or early access to a product. This page is typically the first interaction your leads have with your sales funnel, making it an integral part of the customer acquisition process.
Creating a sign-up page using GetResponse
Within GetResponse, creating a sign-up page is a simple process. Either choose from a range of pre-existing templates or start from scratch using the drag-and-drop editor. You can customize all elements of your page, including text, images, and buttons, and even add additional pages if necessary.
Customizing the sign-up page
GetResponse provides ample opportunities for customization. You can add a company logo, change the background image, and edit the color scheme to match your brand identity. Adding personalized elements, testing different layouts, and adjusting copy can enhance the overall performance of your sign-up page.
Setting up the landing page
Understanding the landing page
The landing page serves as the next step after successful sign-up from your leads; it’s a webpage where your customers land after clicking on a link in an email or ad. It’s designed with a single focus or goal, known as a call to action (CTA), whether that be purchase, download, or subscription.
Configuring sign-up pages and landing page settings
After setting up your sign-up page, you can proceed to configure your landing page settings in GetResponse. This configuration process can be done by navigating to the settings section. Here, you can customize your landing page title, SEO and tracking settings, metadata, and much more.
Publishing the landing page
Once you’ve configured your landing page, you can publish it with a single click. Before publishing, you have the option to check the compatibility of your page in both desktop and mobile versions.
Creating a thank you page
Role of a thank you page
A thank you page acts as a token of appreciation shown to your customers after they have completed a certain action, such as signing up, making a purchase, or downloading a resource. This page not only provides you with an opportunity to thank your customers but it also enables you to guide them to the next steps in the customer journey.
Creating a thank you page using GetResponse
GetResponse presents you with an easy way to create your thank you page. Much like your sign-up or landing page, you can choose a ready-made template and customize it to reflect your brand’s messaging and look. You can add custom text, images, and clickable buttons to enhance your thank you page.
Customizing the thank you page
The thank you page offers you another opportunity to engage your customers. You can customize your thank you page by adding a secondary offer or incentive, providing different ways your customers can connect with you, or simply sharing more about your brand, its mission, and its benefits.
Setting up the download page
Understanding the download page
The download page is the site where your customers can download the resource they signed up for. This page is an important part of the lead generation process as it delivers the promised value to your customers and builds trust in your brand.
Creating a download page using templates
In GetResponse, creating a download page is as easy as choosing one of their pre-made templates and customizing it to fit your specific resource. These templates offer a professional design and clear instructions to ensure your customers can easily download the resource.
Customizing and publishing the download page
The customization process involves changing the static content to your promotional text, adding your downloadable files, and changing the page aesthetics to match your brand. To further solidify the customer’s trust in your brand, you can add your brand logo and messaging that aligns with your overall brand voice. Once you’ve fine-tuned all details, you can publish your download page.
Sending a welcome email
Purpose of the welcome email
A welcome email serves as the first communication in your email campaign sent to your new subscribers. It sets the tone for future communications and gives you the chance to introduce your brand and your offerings, promote key products, and guide customers on what to expect next.
Creating the welcome email as an autoresponder message
Creating a welcome email in GetResponse can be achieved by setting up an autoresponder. Choose your preferred template, craft your message and customize everything from subject line to sender’s details, ensuring it’s consistent with your brand. The use of personalized elements can increase open rates and help to build a stronger connection with your customers.
Customizing the welcome email
To make your welcome email more engaging, you can customize it with personalized greetings, a straightforward message indicating the benefits of subscribing, and a clear call to action. You could also offer a special promotion or a unique discount code to thank subscribers for joining.
Tracking sales funnel performance
Measuring unique visitors
Tracking your sales funnel performance is vital to understand how your audience is interacting with your funnel stages. Within GetResponse, you can measure the number of unique visitors on your sign-up page, landing page, and other points in your funnel. This data will provide insights into overall page performance and traffic volume.
Tracking number of contacts
GetResponse allows you to track the number of contacts or subscribers at different stages of your sales funnel. From new additions to unsubscribed users, each data point assists in analyzing the growth of your list, predicting future trends, and optimizing your funnel for better results.
Following file downloads and link clicks
GetResponse lets you monitor file downloads from your download page and track the number of link clicks within your emails. This valuable data not only shows how many customers have accessed your lead magnet but also helps to quantify your lead magnet’s impact and efficiency.
Monitoring list growth number
Monitoring list growth is essential to understand how your funnel is contributing to expanding your subscriber base. GetResponse provides tools to monitor your list growth, sign-up rates, and unsubscribe rates over time.
Conclusion
Evaluating GetResponse as a tool for creating sales funnel
GetResponse, with its diverse features and user-friendly interface, proves a robust tool for constructing and managing a sales funnel. From creating compelling sign-up pages and landing pages to automating welcome emails and tracking performance, it serves as a single platform to facilitate all elements of your sales funnel process, thereby simplifying your marketing efforts.
Future trends and updates in GetResponse
As a tool committed to innovation and enhancement, GetResponse regularly introduces new features and updates to cater to evolving market trends. It’s a platform aligned with the future of digital marketing. As trends shift towards personalization and automation, you can expect to see GetResponse adapt and update its services to meet these requirements and stay relevant in the dynamic marketing scenario.
Final thoughts on the process of creating a sales funnel with GetResponse
Creating a sales funnel with GetResponse can be a straightforward process – thanks to their pre-existing templates and detailed instructions. However, your sales funnel’s success depends largely on your strategic understanding of your customer journey, your constant evaluation of the funnel’s performance, and your agility to adapt it according to your audience’s behavior.
